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Strategy JQ

Services List

Strategic Services

Do you have a social strategy that reflects your business goals? We’ll put together a social strategic framework that aligns with your overall business goals, defines your audience, looks at available resources and give you a yardstick to measure social opportunities against.

Competitive Baseline Report

What are your competitors doing in the social space? We review and analyze your brand’s social presences and your defined competitors according to industry best practices and illustrate each case with appropriate case studies. This is a very comprehensive study that’s usually paired with a Conversation Baseline Report.

Conversation Baseline Report

Ready to join the conversation? Using leading social technologies, StrategyJQ will develop an immersive, in-depth report detailing what your audience is talking about and where.

Content Strategy

Sparking conversation takes a significant amount of planning. What is your audience interested to on each f the different
social channels and how do you organically insert your company into the conversation? SJQ will build a strategy that includes the most relevant social channels, timeline, content buckets, and high-level examples that can be executed in a phased approach.

Social Hub Development

Social success is not about fan and follower count. StrategyJQ can develop your social presences according to industry best practices and create an engagement plan that builds social momentum and real brand awareness and advocacy.

Social Hub Management, Moderation and Reporting

SJQ can help staff and/or manage your social presences, moderate interaction and report on success, progress and opportunities. Monthly reports includes an overall presence analysis with recommendations for next steps, both short and long-term.

Social Capabilities Development

Is your Agency losing business to full-service firms with dedicated social departments? StrategyJQ can help determine your Agency’s needs, resource and strategic commitments and ground your business objectives with realistic service offerings and staffing plans.

Social Media Policy Development

Your employees are all over the social web sharing their lives, and you should encourage their participation. Companies need to set firm guidelines as to what should be shared and how. Whether you’re in a regulated industry or are a small homegrown business, your employees need to know what you feel is appropriate to share across the social web.

Social Media Trainings

Want to launch a social program but feel like you and your employees need more 101 knowledge? Immersed in social and want to keep up-to-date on the latest tools and trends? We have a number of trainings that span from a few hours to intensive, hands-on all-day events. We provide the materials and speakers, you provide the people, access and computers. Custom trainings are also available.

Social Action Plan Development

Once your social strategy is in place, now what? Our next steps are to put together a social action plan that aligns with your business needs. These tactics include content and messaging strategy, promotions, advocacy programs, blogger outreach, event recommendations and contests; SJQ is well versed in bringing your social presence to the attention of the right audience.

Advocate Program Development

As in every SJQ engagement, we start with a strategy that is focused on your company’s business goals and objectives. Programs may range in size from small-scale programs of 3 to 15 people with minimum expectations, to large-scale programs that start at 50+ participants with intense inter-platform interaction. Each program is custom designed and based on measurable business goals and budget.

Social Strategy Assessment

StrategyJQ offers a Social Strategy Assessment solution designed specifically to help brand marketers assess whether their current social media plan is working as hard as it can work to deliver real business results – and whether your current social media agency or consultant is working as smart as they can work to provide the greatest value for your marketing dollar.

Social Video Production

Getting started with online video can be very intimidating, but in 2013 it’s a key piece of any business content strategy. Social video is inclusive of all forms – from high production pieces to conversational, user-generated moment-sharing. SJQ will work with your company to plan, storyboard and execute long and short-form films, as well as set up and train your staff on an easy workflow for quick, social sharing videos.